3 Ways to Maximize the Value of Your Facebook Fans

21 Mar

1. Propensity to Evangelize – Are your fans helping you grow your business? Make sure you’re sharing remarkable content on your fan page to encourage your fans to interact and broadcast your message to their networks. Keep track of the impressions and feedback scores for your posts to see what works for your business. At HubSpot, we’ve found that asking a questions whenever we post an article encourages people to engage and share the article with their networks.

2. Consumer Loyalty – In general, the more engaged a customer is with a company, the more likely they are to purchase from that company again. A great way to make someone feel engaged is by establishing personal relationships with them. We try to respond individually to every question on our page as soon as we can to nurture that type of relationship.

3. Product Spending – Are your fans buying what you’re selling? If you have a lot of fans but not a lot of customers, then you might consider putting more direct offers in your page. Including a promotion or special offer on your page that’s exclusive for fans is a great way to convert them into customers.

Marketing takeaway

It’s important to consider how your Facebook fans are adding value to your organization. While the value can be a difficult number to pin down precisely, there are certain strategies you can utilize to make sure you’re leveraging your Facebook Page to add the most value to your organization.

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/10836/3-Ways-to-Maximize-the-Value-of-Your-Facebook-Fans.aspx#ixzz1GywHr34I



One Response to “3 Ways to Maximize the Value of Your Facebook Fans”

  1. dlwindowrepair March 21, 2011 at 12:28 pm #

    Great Article!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: