Local Search Ranking Factors 2011

9 Jun

I like to provide a summary of the top ten recommendations:

Top 10 Ranking Factors for Google Maps/Google Places SEO

  1. Physical Address in City of Search
  2. Manually Owner-verified Place Page
  3. Proper Category Associations
  4. Volume of Traditional Structured Citations (IYPs, Data Aggregators)
  5. Crawlable Address Matching Place Page Address
  6. PageRank / Authority of Website Homepage / Highest Ranked Page
  7. Quality of Inbound Links to Website(
  8. Crawlable Phone Number Matching Place Page Phone Number
  9. Local Area Code on Place Page
  10. City, State in Places Landing Page Title

In the past I used to spend a fair amount of time trying to figure out the weight of each of my preferred tactics, but over the past year I have seen so much random garbage/SPAM show up in Places results that my ranking philosophy these days comes down to the following factors above all:

  1. Physical Address in City of Search
  2. NAP Consistency
  3. Links, Links, Links
  4. A Few More Links

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