The New Google Analytics Social Interactions Tracking
On June 29, Google announced its new Analytics feature: tracking the +1 button (Google’s version of the Facebook Like button), as well as other social buttons such as Twitter tweets and Facebook Likes, Unlikes and Send.
This expanded Analytics feature focused on tracking these social buttons on external websites, and no mention was made about tracking on Facebook fan page tabs.
Google Analytics Social Tracking and Facebook Fan Page Tabs
The good news is that most of this tracking capability does work on fan pages.
On your Facebook fan page iFrame tabs, you can track:
- Facebook Like, Unlike and Send actions;
- Google +1.
As of this writing, you CAN’T track:
- Twitter’s Tweet Button;
- LinkedIn Share Button.
If you find a way to track any other social buttons, please let me know in the comments!
Here we go….