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8 Tips for Blogger Outreach

8 Jun

So here’s a collection of tips for better and more efficient outreach that have come out of some of the work I’ve been doing recently.

1. Flattery is easier on Twitter

Link request emails typically contain some sort of compliment about the website’s design or content. The trouble is that it often comes across as forced, and sometimes there’s not even a great deal to be complimentary about. When a compliment is obviously a thinly veiled attempt to get in the website owner’s good books, it can have the opposite effect.

Twitter is a much more natural place for this sort of activity – people are always bigging each other up. They RT, #FF, list people, post each other’s blog content, interact, ask questions, and share. It’s totally natural and can be much more subtle, so don’t forget to use all of these tools to get yourself noticed by your link targets.

For example, a month of gentle, regular retweeting and interaction could be the perfect way to build up to a link request email.

2. Finding email addresses can be tough

Website owners often go out of their way to hide their email addresses. They replace them with images, they use contact forms, and often use generic inboxes like contact@website.com.

At the same time, website owners go out of their way to promote their social media accounts pretty much everywhere they can. They add themselves to directories, put badges all over their sites, link to their profiles at the end of blog posts and more.

It’s pretty easy to work out how some website owners would prefer to be contacted, and finding social media profiles can often take a fraction of the time.

If you know the person’s name then you can often find them with a search like site:twitter.com rob millard. If you don’t know their name, how about searching LinkedIn for their job title and company name?site:linkedin.com inurl:/in/ distilled SEO consultant – easy!

You can also use tools like FollowerWonkWeFollow, and Twitter’s internal search to find Twitter accounts that are relevant to your niche. Facebook’s internal search can help you do the same.

If you’re familiar with Google Docs and importxml() it’s relatively simple to scrape directories like FollowerWonk and WeFollow, and pull in each user’s web address from their Twitter bio. Once you’ve done that, you could use the SEOmoz API to find out which influential Twitter users actually have blogs worth getting links from.

3. Use Twitter’s search to find opportunities

There are a whole host of ways to find link building opportunities using Twitter search. Firstly, check out some of the hashtags used by journalists and bloggers such as #journorequest, #journalistrequest, and#HARO. Combine them which a keyword relevant to your niche and you often get some great opportunities. Speed is crucial though, so make sure you’re quick to respond.

Twitter Search Results

Advanced search queries for guest posting opportunities are fairly well documented, but you can use a similar approach with Twitter. Check out “guest post” + keyword or “guest blog” + keyword. These aren’t typically blogs asking for guest posts, but they’re promoting guest content which shows that they are likely to accept something similar by yours truly.

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8 Reasons Every Ecommerce Site Should Get Serious About Video

3 Jun

1. Video Attracts New, Relevant Search Traffic


No conversation about ebusiness is complete without discussing search engine optimization (SEO). An ebusiness cannot gain on a competitor until consumers know it exists and can easily find it through organic search. Today, ebusinesses that utilize video assets are at an advantage, since Google is structuring its search engine results to reward sites that include video. According to Forrester, any given video in an index of searchable keywords has a 50 times better chance of appearing on the first page of results than any given text page.

To better promote their video investments and derive the greatest SEO rewards, ebusinesses are making videos more accessible to visitors, scaling videos to reach long-tail keywords, and automating video production in order to have video available as soon as new products are introduced.

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