Tag Archives: SEO consultant Montreal

4 Easy Image Optimization Tips for Google’s New Sort by Subject Option

13 May

Here are four quick image SEO tips:

  1. Use the subject name in the file name.
  2. Surrounding copy (or text) should also be relevant to the subject name.
  3. Get more sites to use your image (be sure to allow time for Google to index yours as the original source of the image to receive the top ranking).
  4. Google isn’t shutting this off for brands. If you query [hotels] you will see the big brands as their own groups. Perhaps this means brands could rank with enough buzz around the web.

One thing is for certain, with the ability to sort by subject, there are new opportunities to have an image ranked consistently beyond users corralled by auto-complete. You just have to remember you have auto-complete suggestion keywords as well as image groups to try to rank your image for!


5 LinkedIn Tips To Boost Traffic To Your Blog

12 May

Here are 5 ways to use LinkedIn to boost traffic:

#1 Your Profile. I love the profile on LinkedIn. You can gather enough info about someone and decide whether to connect or not based on this snapshot.

If you want to connect with other professionals- make sure you have a real picture of you and not your company logo, dog, cat, kids … LinkedIn is a professional network.

#2 New Contacts. Once I’m connected with a new contact I can see her/his contacts which gives me an additional view of my new contact’s contacts.

#3 LinkedIn Groups. Use this feature to find people that share similar interests as you and become a member.

#4 Weekly LinkedIn Updates is a summary of what my contacts have been up to i.e. new groups they’ve joined and new contacts they’ve made. I’ve joined new groups and made new connections based on these updates.

#5 Skills & Expertise, a new feature I recently discovered. This allows you choose the area of expertise that you want more info on – let’s say attraction marketing – and the profiles of members that best fit this category  are displayed.

It’s a great resource to connect with people in your niche market. Or reach out to experts.

Also listed are the groups associated with skills and expertise. This feature zeros in on your specific area of interest so you’re connecting with people in your niche business.

Once you’re a member of the group, you can interact on the group’s discussions, check out the member’s profile, reply privately to a comment they’ve made, or ask to be connected.

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