Tag Archives: social media

5 Tools For Updating Multiple Social Networks

24 May

If you’re running a busy company or have an overfilled schedule, there just often isn’t enough time in the day to dedicate hours to several social networks. This doesn’t mean you can just ignore them, however. You need to work more efficiently, and to help you do just that, try one of the many tools available out there to help you post and manage multiple social networks at once.

Here are 5 tools to help you do just that:

1 – Ping.fm

If you use social networks not generally included in other software, or use a lot of them, Ping.fm, allows you to post to over 40 social sites. You can quickly choose where to send each update, so you can easily optimize each site for a specific purpose, topic, and voice. To get started, sign up for the site and fill out your profile. Then, hook Ping.fm up to the rest of your social networks by clicking on the appropriate site and adding your login details.

2 – Rockmelt

Rather than forcing you to use a separate site or tool, and eliminate switching back and forth between tabs, Rockmelt is a web browser (Chrome) with a built-in social interface. You can control your Facebook and Twitter accounts, but you can also add extensions to manage other social networks and sites.

To get started, download and install the browser. Then, fill in your Facebook and Twitter details before downloading all of the extensions you’ll need to make the browser your own.

3 – Shareaholic and AddThis

If you have blog posts or pages you’d like users to share on various networks, check out tools like AddThis or Shareaholic (Shareaholic also has a browser extension). Install the extension or software and install it on your site. Then, customize it to meet the needs of your site. Then, let it go. Users will be able to click on it and choose one of the many social networks to share your content on.

4 – TweetDeck and Seesmic

If you’re a big Twitter user, TweetDeck or Seesmic may be just what you need. Each app has desktop, online, and mobile options. These platforms focus on Twitter and give you numerous features including multiple streams and columns, URL shortening, instant access to search, and more. They also allow you to connect other social networks and multiple Twitter accounts.

Download or sign in to the platform you prefer, set up columns to make it easy for you to use, and you’re ready to go.

5 – Atomkeep and Friendbinder

Another great tool for people who manage multiple accounts, Atomkeep lets you update, aggregate, and sync all of your social accounts from one dashboard. This is a new service, however, so therefore, you’ll have to sign up and wait for an invitation. Once you get it, however, you can sign up, register all your accounts, and get started. Friendbinder works in a similar manner.


Top Tips to Make Your Company’s Website More Social

17 Mar

Is your company’s website up to par with the standards of today’s social media savvy audience? Here are three tips to make your website a social media hot spot.

1. Add Sharing Buttons to Your Pages

An easy way to get people to talk about your product or service, and to boost page hits, is to add sharing buttons to your website. Sharing buttons allow visitors to quickly distribute the content they find on your website to social networks (Facebook, Twitter, LinkedIn) and social bookmarking services (Digg, StumbleUpon, Reddit).

The best strategy for adding sharing buttons to your website is to use the least number of buttons as possible. In other words, only add buttons your visitors are most likely to use. This will prevent buttons from cluttering your pages and make layout issues easier to manage. Two to three buttons will suffice for most company websites (with those buttons being Facebook’s “Like” button and Twitter’s “Tweet” button).

You can add a catch-all service to your website if you want to give visitors more sharing options. Examples of catch-all services are ShareThis and AddToAny, which showcase multiple buttons in a single widget. The downside to using a catch-all service is they don’t advertise a clear call-to-action to your visitors. The upside, however, is they save space on your pages and give visitors the opportunity to share your content over multiple platforms.

2. Let Customers Review and Comment on Your Products
Keep visitors engaged on your website by allowing them to review and comment on the products or services you offer. This is not to be confused with the “testimonials” page on your website where you select positive quotes to display. A “reviews” or “comments” section is a space on your website where customers and clients can freely express their insights, ask questions, and voice their concerns.

Give them an opportunity to showcase their value on your website. Allow them to feel good about helping other customers with their purchasing decisions. But don’t make them jump through fire to do it. The process should be very simple. For instance, each product page on your website should have a space that’s clearly designed for visitors to type information and start conversations with each other. Think Amazon, but on your website.

3. Integrate Your Facebook and Twitter Feeds
Is the information on your website the same as it was three months ago? If so, that’s a problem you should address (but not lose sleep over). Integrate your Facebook and/or Twitter feed to ensure fresh content is regularly displayed on your website. If your visitors congregate on other social media networks or platforms, integrate those instead.

Control Your Social-Ready Website
By making your company’s website more social, you’ll need to invest more time overseeing it. Negative reviews and comments will undoubtedly make their way onto your product pages. First-time visitors will hit the back button on their browser if they’re turned off by the content in your Facebook and Twitter feeds. Take the necessary steps to ensure your new website doesn’t backfire on you by delegating edititorial tasks among your staff or to an online marketing agency.

Take Your Website to the Next Level
How do you plan to make your company’s website more social?


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