Here are 5 ways to use LinkedIn to boost traffic:
#1 Your Profile. I love the profile on LinkedIn. You can gather enough info about someone and decide whether to connect or not based on this snapshot.
If you want to connect with other professionals- make sure you have a real picture of you and not your company logo, dog, cat, kids … LinkedIn is a professional network.
#2 New Contacts. Once I’m connected with a new contact I can see her/his contacts which gives me an additional view of my new contact’s contacts.
#3 LinkedIn Groups. Use this feature to find people that share similar interests as you and become a member.
#4 Weekly LinkedIn Updates is a summary of what my contacts have been up to i.e. new groups they’ve joined and new contacts they’ve made. I’ve joined new groups and made new connections based on these updates.
#5 Skills & Expertise, a new feature I recently discovered. This allows you choose the area of expertise that you want more info on – let’s say attraction marketing – and the profiles of members that best fit this category are displayed.
It’s a great resource to connect with people in your niche market. Or reach out to experts.
Also listed are the groups associated with skills and expertise. This feature zeros in on your specific area of interest so you’re connecting with people in your niche business.
Once you’re a member of the group, you can interact on the group’s discussions, check out the member’s profile, reply privately to a comment they’ve made, or ask to be connected.