Tag Archives: Web Design tips

11 Innovative tips required for Web Designers

10 May

If you are a website designer or run a Web Design company, then here are 11 tips that would make your designing task simpler and responsive.

1. Use of Flash

Flash and HTML have equal contribution for 2011 web designs. Designers have to adjust use of flash as per their design requirement, rather than just stuffing a design with excessive flash use.

2. Simple Color Schemes are not out of fashion

Simple and nice designs would make a difference in appealing the website users. Do not just mark on black and white you have option of green, yellow or even red as your primary colors.

3. Mobile compatibility

In 2011 user have more access to mobile products than before, so make sure your design have compatibility with all hand held phone gadgets.

4. Parallax Scrolling

Paralox scrolling is not out dated; it can still be used for variety of web design functions. Especially its illusion for 3-d space can do much for your design with simple CSS tricks.

5. Touch Screens Designs

Now technology have moved to next level all those designs, which have been designed with the finger print navigation have demand and appreciation from the users. For now this may be a niche, but its popularity has apprehended the genre as fundamental part of coming technologies.

Additionally, your design must be based on liquid layouts, so users can conveniently move the displays from horizontal to vertical and vice versa.

6. 3-D Replica

Although 3-d technology has not yet grounded the web designs but rising popularity can be catered with tricks to give the best replica for 3-D , like you can make use of Fuax 3D to bring an innovation in to the designs.

7. Photographic Backgrounds

High resolution back ground picture would be popular in 2011. However you have to make relevance with the picture and the content of the website, otherwise you will be giving an odd image for your design.

8. Creative Domains

Try to make your domain names more creative and unique. The .com domain has lost its soul; it’s no longer appealing for users so you have to come with something completely unique and impressible to make an impression with the users. Jot down today to scoop up the best thing before it’s taken by your competitors.

9. Personal innovation

Innovation can be from any one it does not need a technology kick back staying in your business you can revolutionize the field being creative and vigilant. Do brain storming to strike at the webs design areas that can make your web-design a standard in the market.

Making your designing tasks easy, web Design Company strives to take on all challenging web design techniques to design for their client’s needs.

10. Captive Design For Clients

Task would further be intricate with consistent suppression for such designs that minimize the use of “back button” for searchers. Captive and action provoked designs would be ultimate design requirement from the clients.

11. Technology Gadgets a new mile stone for Designers

Evolution of Net Books, Tablets, Smart phones have made designers task more challenging. They have to come up with designs promise a complete user friendly experience regardless user would be surfing through desktop computer or iPhones. User would be indifferent to accessing the difference of technology platforms but would quietly appreciate your design compatibility with intelligent gadgets.


Top 5 Web Design Mistakes Small Businesses Make

13 Apr

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

If you’re a small business owner, your website is the central hub of your company, and it’s a pivotal part of your marketing and branding.

Potential customers visit your site specifically for its content, meaning its appearance and usability are critical to its success and how those users view your company. However, getting your web design wrong can have a negative impact on your business.

Here are 5 common web design mistakes you must avoid to create a great user experience and grow your bottom line.

1. Poor Navigation

Many small businesses fail to make navigation a priority, but without careful attention to how people navigate your site, you could unintentionally be creating a frustrating experience for any potential visitor. People visit your site for specific information, and if they cannot find it they will quickly go elsewhere, leaving with the impression that your business is disorganized in more than just its website.

A good navigation structure should be seamless and will keep visitors on your site longer, which means potentially more readers, subscribers, sales or leads — whichever is your primary objective.

Website navigation affects both usability and accessibility, so it’s important to make it a primary concern. Most websites and blogs use common navigational techniques that are expected by the average visitor. The pages and sections of the site should be easy and logical for visitors to maneuver. Don’t make your visitors think about how to navigate your site; it should be effortless and natural.

There are several principles you can follow to create an effective navigation structure:

  • Use icons to aid navigation. They’re both visually appealing and easy to use and understand.
  • Create logical groups of related links, with the most important links on the top-level navigation bar and functional (dashboard, account, settings, etc.) and legal (copyright, privacy, terms) located elsewhere.
  • Provide location information so users know where they are on any given page and how to proceed to another area of the website. This can be achieved by using Breadcrumb navigation.

2. No Clear Calls To Action

The fundamental error of many small business websites is the lack of a clear call to action. We’ve all seen bland small-business brochure websites with nothing but endless descriptive paragraphs. If you aren’t leading users to commit to an action (buy a product, contact you or subscribe, for example), then you are losing them.

Driving traffic to your website is important, but that traffic is useless if your primary call to action is a plain “click here” link buried in a sea of text. Call-to-action buttons are a great way to grab the user’s attention, and these buttons can be the key to higher conversions. Investing time and consideration into creating successful calls to action can help guide users and address their needs while achieving your own business goals.

It’s important to keep the following best practices in mind when creating an optimal call to action:

  • The design of a call to action can be broken down into 4 simple elements — size, shape, color, and position. Each plays a vital part in determining how effective the call to action is in directing the user.
  • Don’t make your users work or think, or they’ll leave. It’s not that they aren’t smart, it’s that they want access to information quickly without spending unnecessary time searching for it.
  • Don’t overdo it with multiple, competing calls to action on every page. Decide what your primary target is and then define a clear objective per page. Your content should have answered, “What’s in it for me?” and your call to action should now answer, “What do I do now?”

3. Color & Contrast

Color and contrast aren’t usually high up on the list of priorities for a small business owner when it comes to creating a website. But it should be, because if your website text does not have sufficient contrast compared to its background, people will have difficulty reading your content, especially people with poor vision or color-blindness.

Aside from plain readability, color and contrast are important because they can be used to create visual interest and direct the attention of the user. It can equally be effective in organizing and defining the flow and hierarchy of a page, and it’s therefore an essential principle to pay attention to during the design process. Here are some tips:

  • Using a free a Color Contrast tool (which conforms to accepted standards) you can easily check to see how the contrast on your website measures up.
  • Research how major sites use color and contrast to improve readability and highlight specific sections, and use this knowledge to experiment with color schemes.
  • One of best ways to enhance contrast is by creating size differences between elements, making some things appear larger than others. This works especially well within a minimal color scheme, and it means you don’t have to necessarily rely on color.

4. Content, Content, Content

People visit your website for its content, and how that is structured is a huge factor in its success or failure. Unfortunately, an overwhelming number of small businesses get so caught up in overloading the user with information that they overlook how that information is presented.

Most people do not read unless it’s absolutely necessary, and they prefer to scan through information quickly to get to the points of interest. This is why it’s so important to establish a strong visual content hierarchy so users can quickly scan your site and sifting through relevant information. A logical content hierarchy also acts as a guide through each page and creates a more enjoyable user experience.

So when focusing on your content, it’s best to keep in mind these three tips:

  • White space is possibly the most important factor to consider. It will allow the user to focus on the meaningful content within each section.
  • Break up lengthy pieces of information into digestible blocks of text, utilizing headings, sub-headings, bullets, blockquotes and paragraphs.
  • Readable content is important, so use a good line height that is large enough to make content scannable. Margins and letter spacing also need to be taken into consideration.

When talking about content, spelling and grammar cannot be underestimated.

5. Clutter

We all know at least one small business website that seems to include everything but the proverbial kitchen sink. Many small business owners tend to cram as much as they can onto a single page — the end result is a busy, cluttered and unreadable page.

The more extraneous items there are on a web page, the more unprofessional it looks, and it becomes overwhelming, confusing and distracting for the user. A cluttered website will also affect traffic because visitors won’t return if they can’t understand or follow the content, which leads to low traffic, a high bounce rate and possibly a poor Page Rank.

Clutter also applies to images. Too many can be a huge distraction and just plain annoying. Images should be used to illustrate, capture attention and guide the user where required.

Follow these guidelines for a more streamlined visitor experience:

  • Challenge every item on each page and ask, “Does it really need to be there? Does it serve a specific purpose? Can I live without it?”
  • The key is to aid the visitor in finding the information they’re looking for, so make sure to differentiate between areas of content, advertisements and promotions.
  • Prioritize your content and decide what is the most important to your visitor and potential customer — and sell it well.

Even the greatest content can become lost in a mess of words and graphics, so de-cluttering is essential.

These are just five web design mistakes that many small businesses make. What other mistakes have you noticed on small business websites?

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